HOW TO LEVEL UP YOUR SOCIAL MEDIA GAME
January 06, 2021
So many lash babes are gaining clients via social media these days. It’s a great, free resource you should definitely be utilizing to its full potential if you aren’t already! Creating beautiful, eye catching photos of your work is the KEY to gaining the interest of future clients and inspiring your regulars. In every lash photo you post, it is imperative that you make sure it is high quality, clear, and flattering. We want to give you a couple tips on HOW to get that perfect lash photo.
✨ TIP 1 - Make the photo aesthetically pleasing. Take your photo once you are completely finished. This means eye patches, tape, and any stray lashes should be gone. You want to showcase the lashes, free from any distracting objects in the photo. You also want to make sure the lashes are groomed and fluffy, as well as the eyebrows. Bottom line is, don’t let anything else in the photo distract clients from seeing your beautiful lash work!
✨ TIP 2 - Get the lighting right. Lighting can make or break your photo! You want to use natural light if possible, but a ring light also works great! Just make sure there are no shadows in the photo. You also want to make sure your lighting isn’t too bright. Lighting that is too bright can wash out your client’s face and make your lashes look sparse. Find that happy medium!
✨ TIP 3 - Know your angles! When taking the photo, always make sure the lashes are the focal point. You’ll want to take a few photos from different sides and angles to find the one where the lashes look the best! Keep in mind that every client’s eye and facial structure will be different, so there may not be one angle that works best for everyone. With that being said, a close-up photo of just the eye and eyebrow with the client’s eyes being opened or closed, is always a great option!
✨ TIP 4 - Keep the editing to a minimum. Editing can enhance your photo, just don’t take it too far! Editing clients skin color or smoothing it is OK, try try to keep the actual lashes intact. You also want to make sure your photo will fit into the square Instagram posts. You don’t want part of your client’s eyes being cropped out of the photo!
✨ TIP 5 - Change up the content! While your feed should primarily showcase photos of your lash sets, throw in something else every once in a while too! You could post photos of your beautifully decorated lash studio, feature your favorite Exquisite Lash products and accessories, or share useful lash tips for your clients. Also make sure you’re showcasing all of the services you offer! Classic lash extensions, volume lash extensions, lash lifts + tints, etc. Make sure your clients are aware of all you have to offer! You can also switch it up by taking Boomerangs of your work instead of just still photos!
Follow these tips and come up with a consistent posting strategy, and you’ll have a full schedule in no time! Let’s LEVEL UP your social media game and get those books FULL! Happy Lashing Babes 💖
